Steve Miller at Information Management interviews Revolution Analytics CEO Norman Nie. Nie makes the important point that when Business Analytics is central to an organisation it won't be acknowledged:
One of the biggest challenges of working in our industry is that it’s difficult to find public customers. Nobody wants to share their “secret sauce” with competitors, so the vast majority of companies that we work with wish to remain anonymous.
Our term for these competitive situations is "arms race environments". Companies mentioned in the piece are Google, eBay, Facebook, LinkedIn and Amazon.
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